You choose which measurements to allow.
Necessary tools remain active; Google Analytics 4, Google Ads and Meta Pixel are loaded only after consent to the relevant category. Here you will find the purposes, durations and controls for cookies and similar technologies.
- Latest updateAugust 25, 2026
- Advertising profilingGoogle Ads and Meta Pixel, only after marketing consent.
Information on the use of cookies and similar technologies
This page concerns the public site. The customer platform on app.zenittelematics.com may use different tools and is subject to separate disclosures.
1. What are cookies and storage
Cookies are small text files that a site saves in your browser and reads during your visit or on subsequent visits. localStorage and sessionStorage are browser storage mechanisms with a similar purpose: the former can remain beyond the session, while the latter normally ends when the tab or session is closed. For clarity, this policy covers cookies and similar technologies together under Article 122 of the Italian Privacy Code.
2. How we classify them
- Technical or strictly necessary: they serve to provide a requested function, remember a choice or protect forms. They do not require prior consent, but must be described.
- Analytics: Measure pages, campaigns and performance. On the GA4 site it is not equated to a technical tool and is activated only after consent.
- Profiling or marketing: they measure and attribute campaigns or, where enabled, build audiences and personalise advertising. Google Ads and Meta Pixel belong to this category and are activated only after consent.
- Third parties: they are managed by an entity other than the site's data controller. Turnstile and, after the relevant consent, Google Analytics, Google Ads and Meta Pixel involve contact with third-party providers.
3. Actual inventory
The inventory describes the tools used by the site to remember preferences, protect forms and, only with the relevant consent, measure navigation and advertising campaigns. Third-party providers may update the technical characteristics and retention periods of their tools; this page is updated when relevant configurations change.
| Name | Provider and type | Purpose | Duration | When it is activated |
|---|---|---|---|---|
| zenit_consent_v1 | Zenit; first-party technical cookie | Stores version, date and categories of cookie choice | 182 days | After acceptance, rejection or saving of preferences |
| zenit_locale_v1 | Zenit; first-party technical cookie | Remember your chosen language and market | 365 days | Only when a language suggestion is accepted; today the site only enables Italian |
| zenit_locale_hint_v1 | Zenit; first-party technical cookie | Remember the closing of the language tip | 365 days | Only at the end of the suggestion, when available |
| zenit:roi-handoff | Zenit; sessionStorage | Pass a summary of the ROI estimate to the demo form: scenario, vehicles, range, interest, interval and version | Card session; it is removed when consumed | After using the ROI calculator |
| Cloudflare Turnstile | Cloudflare; third party technical data | Evaluate IP, TLS fingerprint, user agent, sitekey and origin to thwart automated submissions | Temporary token, valid for the time necessary for verification; any additional tools depend on your Cloudflare configuration | On pages with forms, to verify that the submission comes from a person |
| _ga | Google Analytics 4; analytics cookies | Distinguishes browsers to produce browsing statistics | Up to 400 days observed in Chromium test | Only in production, on the authorised host and after analytics consent |
| _ga_9ZT772CG7E | Google Analytics 4; proprietary analytics cookies | Maintains session state for the site's Analytics property | Up to 400 days, unless a shorter duration is configured in the property | Only after consent to analytics |
| _fbp | Meta Pixel; first-party marketing cookie | Identifies the browser for advertising measurement, attribution, audiences and personalisation of Meta ads | Up to 90 days according to Meta's Cookies Policy | Only in production, on the authorised host and after marketing consent |
| _fbc | Meta Pixel; first-party marketing cookie | Stores the Meta ad-click identifier when the address contains the fbclid parameter | Up to 90 days according to Meta's Cookies Policy | Only after marketing consent and when a Meta click identifier is present |
4. Unused tools
The site does not load Google Tag Manager, remote Google fonts, maps, embedded videos or social logins. Google Ads and Meta Pixel are loaded exclusively after marketing consent. Form protection uses Cloudflare Turnstile; no other CAPTCHAs are used.
5. Google Analytics 4
When you accept analytics, the site loads the Google tag from www.googletagmanager.com and sends navigation-related events to Google Analytics. The analytics choice enables analytical measurement only; Google Ads separately requires marketing consent. Form fields are not sent to GA4 and we do not use these data for personalised advertising.
6. Google Ads
When you accept the marketing category and the Google Ads destination is configured, after the system confirms delivery of a demo request the site may send the conversion_event_submit_lead_form_1 event and wait for Google's callback, or at most two seconds, before opening the confirmation page. For the contact form, conversion_event_submit_lead_form is sent from the confirmation page using a temporary session marker so that direct visits and reloads do not generate a new conversion. We do not send form fields to Google, enable Enhanced Conversions or assign a monetary value to the request. Google may process technical, network, browser and device data and advertising click identifiers according to the service configuration. No Google Ads conversion is sent before marketing consent.
7. Meta Pixel
When you accept the marketing category, the site loads fbevents.js from connect.facebook.net and initialises Pixel 1286515214543613. The Pixel sends Meta a PageView event on the initial visit and on subsequent navigation between site pages; the page URL and campaign context, referrer, date and time, IP address, user agent, browser and device data, _fbp identifier and, after a Meta advertising click, _fbc identifier may be processed.
We use this information to measure and attribute campaigns, build website audiences and personalise ads on Meta platforms. We do not send form fields, enable Advanced Matching or use the Conversions API. Meta may link the activity to one of its users in accordance with its terms and settings. No request to connect.facebook.net or www.facebook.com is made before marketing consent.
8. Choice, refusal and revocation
On your first visit, you can reject or accept all optional categories using equally prominent actions, or open the detailed settings and choose analytics and marketing separately. Optional categories are not pre-selected; scrolling does not constitute consent. Pressing Escape on the first-layer banner records a rejection.
You can reopen Cookie Preferences from the footer at any time and change your choice. Refusal does not limit essential functions. Withdrawing consent stops future measurement and communicates the new choice to tags that have already loaded; it also deletes the _fbp/_fbc Meta identifiers accessible to the site. You can use your browser controls to erase any other cookies or data already stored.
9. Manage cookies from your browser
You can view, block or delete cookies and site data in your browser settings. The general blocking of technical tools can prevent the site from remembering preferences or correctly sending a form.
10. Data controller, rights and updates
The data controller is ORBITA S.R.L., Piazza San Pasquale 48, Palazzo Acquaviva, 80121 Naples (NA), VAT number IT10831001218. For information, send a certified email (PEC) to orbitaholding@pec.it or write to the registered-office address. For data, purposes, transfers and rights, consult the Privacy Policy and the GDPR Rights page.
We will update the inventory when tools or their configuration change. A change that expands the optional tools requires a new choice. Last updated: August 25, 2026.